A STUDY ON FACTORS INFLUENCING ADOPTION OF TECHNOLOGY AND INNOVATION IN BANKING INDUSTRY, TAMILNADU, INDIA

Online banking constitutes a blend of conventional banking and web technology, being more and more patronized by banking sectors worldwide. Introduction of IT facilities like online banking has led to improved service quality and superior service delivery within the banking sector. Information and communication technologies became as an integral part of the Bank to improve efficiency, reliability, convenience and responsiveness. The purpose of the study is to identify the factors influencing adoption of internet Banking. The population of the study consists of respondents working in manufacturing industries, randomly selected in Chennai, Tamilnadu, India. The sample size for the study is 314. The dimensions considered for the study are social influence, Internet banking awareness, Trust, Quality of internet connections, Computer self efficacy, Perceived usefulness, Perceived ease of use, Attitude of the respondents towards online banking adoption and intention to use online banking adoption. The study consists of both primary and secondary data. This research enables internet banking service providers in India to design new service offerings or modify current service offerings to achieve higher adoption rates in internet banking.