ANALYSIS OF IMPORTANT FACTORS EFFECTING THE FUSION OF CORPORATE SUSTAINABILITY INTO STRATEGIC MANAGEMENT: AN INTERDISCIPLINARY EMPIRICAL RESEARCH IN THE FIELDS OF STRATEGIC MANAGEMENT AND ORGANIZATIONAL BEHAVIOR

The objective of the research paper is to study and comprehend the important factors that affect the fusion of corporate sustainability into strategic management. An in-depth survey was performed among the companies of various industries. The important data collected through the survey was analyzed by the method of Partial Least Squares (PLS) for evaluating the relationship among the constructs of the Conceptual research model. The results of the current interdisciplinary empirical research study disclosed that management control has the strongest effect on the fusion of corporate sustainability into strategic management, followed by stakeholder's engagement in the discipline of Strategic Management. The present research study also revealed that organizational culture has the strongest effect on the fusion of corporate sustainability into strategic management followed by managerial attitude and behavior in the discipline of Organizational Behavior. The hypothesized path relationships between important factors and the fusion of corporate sustainability into strategic management were found to be Statistically Significant. The companies in the information technology, auto ancillary, and knowledge process outsourcing (KPO) industries have to focus and create novel strategies for effective management control and organizational culture factors which are critical to the growth and development of an organization.