Evaluation of Plasma Farmers Satisfaction on the Broiler Partnership System and the Relationship between Partnership Duration and Satisfaction Level (Case Study: PT. Mitratama Karya Abadi)

The purpose of this study was to evaluate the plasma farmers satisfaction on the broiler partnership system of PT. Mitratama Karya Abadi and to find out the relationship between partnership duration and satisfaction level. The respondents in this study were 30 plasma farmers of PT. Mitratama Karya Abadi. Determination of respondents was done by purposive sampling. Data analysis used in this study was descriptive analysis, importanceperformance analysis, and Spearman's rank correlation analysis. Overall, the plasma farmers were satisfied with the performances and services of PT. Mitratama Karya Abadi, indicated by a customer satisfaction index value of 66.75%. The Spearman's rank correlation analysis showed a significance value (Sig 2-tailed) of 0.983. This value was greater than α (0.05) so that it can be interpreted that there was no significant relationship between the partnership duration and plasma farmers satisfaction.