AMBIVALENT VISTAS DIPLOMACY OF THE UNITED STATES AND CUBA REFERENCES

Formulation of the problem: The regional authorities and multilegal groups approved normalization of the relations of the USA-Cuba, claiming that involvement instead of isolation can help to improve a situation with human rights in Cuba. In 2014 J. M. Insulsa, and then the secretary general of the Organization of American States, welcomed the statement. Cuba carries out process of economic reforms which, I hope, will be able to lead to political reforms. Experts believe that participation of Cuba in April, 2015 in the Summit of the countries of America in Panama signaled "a new era" in scales of the relations of a hemisphere. Members of civil society, including the well-known Cuban dissidents who were also participating in the summit it is shift as some speak, signaled about increase in political openness. Nevertheless, even at such succession of events and release of political prisoners, some analysts are concerned by how the political system in Cuba will quickly change. Many observers, including foreign leaders and human rights activists, claim that the United States have to go further and cancel economic embargo. It will hardly happen in the near future, according to experts, because of strong opposition in the U. S. Congress. The following tasks: analyzing conceptual and theoretical approaches of institutionalization In the short term of the USA will continue to exercise executive power to open the American-Cuban communications in the sphere of trade, investments, banking, telecommunications, pharmaceutics, agriculture and travel. It can create political dynamics which, eventually will change opinion in the Congress finally to cancel, or not to apply Helms-Burton any more. Since 1960th years, all subsequent U.S. Administrations supported policy of economic sanctions and diplomatic isolation of Cuba. Change in the relations of these countries which was initially noted by exchange of prisoners and release from Havana the imprisoned subcontractor of the USA in December, 2015 induced some experts to indicate more favorable prospects for economy of Cuba and the relations with the USA in wider plan in Latin America. But trade embargo of the USA which demands approval of the congress for cancellation. The constituents of the soft power concept within the realization of the smart power strategy by political actors. The special attention is paid to the influence on modern political processes by the global events. The constituents of the soft power concept within the realization of the smart power strategy by political actors. The special attention is paid to the influence on modern political processes by the global events. In modern terms «soft power» should be purpose of detecting, preventing and neutralizing of security threats.