If You Don’t Believe It, Don’t Disrespect It! Superstitious Beliefs of Thais

The objectives of this study were: 1)to describe superstitious attitude and behaviors; 2)to examine level of superstitious beliefs of Thais; and 3) to compare mean differences between people with different origins (Bangkok and upcountry). Twenty-five MBA students were asked to complete the superstitious beliefs scale measurement for data collection. This scale measurement was newly developed based on the information about Thai superstitious beliefs retrieved on the Internet. The reliability of coefficient was conducted to ensure the quality of scale measurement. The alpha score of 0.916 indicated a high internal consistency of the measure. The results of this study showed that the total mean score of superstitious beliefs was at a high level. In addition, the findings also found no statistically significant differences in level of superstitious beliefs between participants who were from different origins (Bangkok and upcountry). Discussions, limitations, and recommendations for further studies were also conferred.