A CRITICAL STUDY OF DIGITAL NONVERBAL COMMUNICATION IN INTERPERSONAL AND GROUP COMMUNICATION: IN CONTEXT OF SOCIAL MEDIA

Communication is the essential part of our life. In every process, communication plays an important role. These days technology totally changes our communication ways and the environment. They provide us a different platform for communication such as conversation through the phone call, instant messaging, mail, chat, blogs, social media sites etc. Social media has become a very attractive medium for conversation because of their digital pictograms based Non-verbal communication. Digital Pictogram Non-verbal refers to term electronic-mediated graphics for communication which is frequently used by people through smart phones and social networking sites. Through this type of communication pattern, we can express our feeling, emotion etc with attractive digital pictograms such as face to face communication. Now a day's people are very busy in their life, they don't have much time to interact with each other. Digital pictograms help them to express their feelings and sentiments to others. As we know “a picture is worth a thousand words”, if someone sends pictogram in place of words, receiver feels the actual feeling behind this. Especially in the element of Kinesics, Vocalics and chronimics will be reviewed and further defined to see if these elements translate to the digital pictograms. In this study, researcher examine how digital non-verbal pictogram changing our communication environment of interpersonal and group communication and taking place of texts and face to face communication. The methodology which has been used in this study is Descriptive qualitative and quantitative analysis based on different Social media where digital pictogram has been used frequently for communication. Primary data also have been used to explore objective of this study.