An Evaluation of MM Anupol Poultry Farm through SWOT Analysis: An IFE and EFE Matrix Approach

The study aimed to evaluate the existing business of MM Anupol Poultry Farm through itsInternal Strengths and Weaknesses and External Opportunities and Threats using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) Matrices. This study utilized descriptive research design and found out that: the poultry farm is a stable business which already exists for 58 years and under the closed corporation form of business; for the IFE Matrix, the poultry is considered a strong in their industry position which means that its internal position is good;for the EFE Matrix, the poultry is responding in an excellent manner to existing opportunities and threats of the industry; and the firm's strategies is capitalizing on its opportunities effectively and minimizing the effects of potential threats efficiently.