RESEARCH ON THE INFLUENCE OF PERSONNEL COMPETENCIES ON THE EFFICIENCY OF TOURIST ENTERPRISES MANAGEMENT

The article explores the essence and features of tourist enterprises management, as well as the most important competencies of the personnel which influence the efficiency of these enterprises. The search for new opportunities in achieving a higher level of efficiency of the tourism industry enterprises de- termines the need to understand the essence and features of management of these enterprises in the cur- rent conditions of development of the tourist market. Human resource management is one of the most impor- tant components of enterprises management and the choice of a particular individual method of personnel management at the enterprise is a positive factor in its overall activities. The evolution of the tourist market and the evolution of management systems require that managers of tourism enterprises should take into ac- count the certain features of their management technology and the competencies of the personnel of these enterprises. This is the subject of the study in this article.