THE EFFECT OF CORPORATE REPUTATION AND WOMAN DIRECTOR ON CORPORATE FINANCIAL PERFORMANCE AS MODERATED NARCISSISM EXECUTIVE

This study aims to determine the effect of corporate reputation and woman director on corporate financial performance moderated by narcissism executive. The sample of this study was 114 companies listed on the Indonesia Stock Exchange and has an excellent value from IMAC. Research data uses annual reports and CII during the 2015-2017 period obtained from Indonesian Capital Exchange (IDX) and Indonesian Corporate Image Award (IMAC). Data analysis uses analysis of Moderated Regression Analysis (MRA). The results show that (1) corporate reputation has a positive effect on corporate financial performance, (2) woman director has a negative effect on the corporate financial performance, (3) narcissism executive positive effect on corporate financial performance, (4) narcissism executive can moderate the effects of corporate reputation on corporate financial performance, (5) narcissism executives can moderate the effects of woman director on corporate financial performance. The implications of the research are that this research is expected to give benefits to companies and investors, especially on the effect of corporate reputation and woman director on the corporate financial performance as moderated by narcissism executive. This research empirically can be used as reference material for policy making and decisions by company management and investors.