Environmental communication in Moroccan enterprises: progress, transition and practice

This study consists essentially of a review of the available literature sources concerned about environmental communication aspect and its context in Moroccan enterprises. Firstly, the progress and effort made to anchor environmental communication and sustainable development principles are presented despite difficulties encountered to meet this challenge. Moreover, emphasis was placed upon the transition from environmental communication as theoretical aspect concretely towards green economy. It turned out that the green economy construction, as this is a process to be carried out, will not happen without establishment of innovative partnerships with the private sector, local authorities and civil society. Finally, environmental communication practices in Moroccan SMEs have been enlightened and discussed. It was found that the commitment level of Moroccan companies to environmental communication and CSR was one of the most advanced in Africa, the Maghreb and the Arab world.