How to Cultivate Application-Oriented Undergraduates – The Growth Path of an Outstanding Graduate on E-Commerce Major

Under the background of the “Internet Plus”, the e-commerce industry is in rapid development, and its demand for talents is increasing. However, the e-commerce major is a new interdisciplinary field, and the colleges and universities are still in the stage of exploration in training and cultivating the talents. For now, the talent training and the social demand are still not well adapted, and the problem of low-quality of employment exists in e-commerce graduates. In recent years, Shenzhen Campus of Jinan University has been building foundation on the improvement of quality of personnel training and committing to the construction of a bridge between the university and the market since more than 10 years ago. It attempts to promote teaching reform by combining teaching with practice and theory with technology to cultivate application-oriented high-skilled talents. The research object selected in this case is one of the first e-commerce graduates of Shenzhen Campus, who is currently the general manager assistant of Invengo Technology Pte. Ltd., Ms. Xu Xiaonan. By analyzing her personal growth trajectory and employment history, the study attempts to analyze the mechanism and system of how individual growth cooperates with the accomplishment of the objective of talents training and takes the case as the referential experience and example for the cultivation of application-oriented talents in e-commerce undergraduates of the universities.