HARNESSING IN INDIAN CONTEMPORARY ART AND INDIAN MEDIA MARKET: THE FUTURE POSSIBILITIES

In primitive times, humans first created sketches in caves with coal. The development of time introduced man's colours and gradually begun to wind up the shades of nature even in colours. Then gradually the chemical colours (substance colours) were used for painting. Alongside every one of these advancements, the artist has not abstained from illustration on the PC while changing himself after some time. The world of art and artist is extremely bizarre and stranger. There is also attraction and fear in this world and there is always a neglected place for this world. In contemporary times when the person has reached the moon, the development of technology has reduced the whole world Ground Flood has brought the whole world to a stage of art And consumerism and marketism have pulled out the art and made a big canvas, Then this is the right time, when a person evaluates how the thinking of the common man and the artist has changed over the art. The commercialization of art is posing a threat. The artist is from middle-class society, which starts working from the beginning to improve its economic condition, influenced by the market. Some artists are destroyed in such a situation, some save themselves, who save themselves, they give something to art. The craft of craftsmanship isn't awful, it is awful to be impacted by the market. The art of the market is growing fast in contemporary times and in the same way, the art market is fast becoming a thing. Naturally, now art has started declaring the object of market value and in this way the meaning of art is changing rapidly. And the meaning of his originality is also changing. At this time, it is very difficult to differentiate between genuine or real and fake in painting in the contemporary art market. And counterfeit paintings are also being sold in the market.