Social distance in interaction with the representatives of ethno-cultural groups according to their appearance

The article considers social distance as a subject factor in relation with ‘etnolukizm' (discrimination of representatives of ethno-cultural groups according to their appearance). The empirical part of the research we applied a modified option of the Bogardus' scale to measure the acceptability of representatives of ethno-cultural groups and interaction with their representatives. The results confirmed the assumption of the fact that appearance and gender as visual markers of ethno-cultural groups cause the choice of social distance. They point out the differentiated relation to ‘etnolukizm' directed to representatives of ethno-cultural groups with various appearances.