Creative thinking in the system of modern management

According to the widely believed, the central part in world crisis and post-crisis processes certainly belongs to a market economy. This paper deals with the main consequences of the extensive development of the management in creative economy. It's about creative capital, that means simply put, an arsenal of creative thinkers whose ideas can be turned into new or innovative valuable products and services. Creative manager can fined employees pioneer new technologies in future it can be new industries, and innovative power economic growth. This paper deals with understanding of the need for a new, creative approach to management in modern enterprises.