The Development of Teun Van Dijk Model: A Discourse Analysis Towards News Report of Jakarta Regional Election on Media Indonesia.com Published from November Until December 2016

The direct regional election of 2017 is one of the democracy parties celebrated by the people of Special Capital Region of Jakarta. As the capital of the country, this regional election brings special meaning for the people, communities, and parties participating in this election to become the highest sovereign of this region. Philosophically, it will be easier to win the next national election when a certain party becomes the sovereign of this Special Capital Region of Jakarta. In this case, news media has a very important role in providing good and useful information to the people and the community. The independence of media is expected to provide balanced, neutral information because it may greatly determine the quality of the ongoing regional election. As the opposite, there is also a possibility in which media is used as a tool to build political power. That is why there is a new phenomenon in which many media owners are involved and even actively participated in politics in Indonesia. The dynamics of the current communication technology development is started to be taken seriously by the media owners. They realize that it is not enough just to build media power that leads into conventional media only since it is no longer strategic. Therefore, they emphasize more on using online media to develop their media business. One of the advantages of using online media is that it can provide the new propaganda faster. In addition, as the media is having its power to build the public opinion, they got the power to directly lead the stakeholders to certain political interests. In this study, news report on Media Indonesia.com published in November and December was used as the object of study in order to identify the case of regional election in Jakarta. This study used a qualitative approach by developing a Critical Discourse Analysis Model of Teun A. Van Dijk Model. The objective of this study is to analyze and to describe the reporting scheme of political-related matter of regional direct election in Special Capital Region of Jakarta. The results of this study showed that in the scheme for the production of textual discourse, the cognition and the context are intervened by an ideology as its own dimension.