Factors Influencing Jordanian Consumer’s Intention to Purchase Branded Product A Viewpoint of Yarmouk University student in Irbid City
Journal: Zarqa Journal for Research and Studies in Humanities (Vol.18, No. 3)Publication Date: 2019-01-31
Authors : Abdel Fattah Mahmoud Al-Azzam;
Page : 552-560
Keywords : Purchase Intention; Country of Origin; Style; Store Environment; Perceive Quality This research is funded by Deanship scientific research and Graduate studies Zarga University; Jordan;
Abstract
The aim of this research is to identify the influencing of country of origin, style, store environment, and perceive quality on consumer's intention in purchasing branded products. A questionnaire survey was used in order to collect data from respondents. Sample of this research was at Yarmouk University students in Irbid. Furthermore, a total of 500 valid questionnaires were collected and analyzed using SPSS. The findings demonstrated that country of origin, style, store environment, and perceive quality were significant and positively related to the purchasing of branded products. As a result, marketers, retailers and manufacturers need to develop effective strategies to meet these values among potential users in Jordan. However, this research contributes to both the literature and the practitioner as the results, particularly in the most important variables that can help companies develop their strategies to further enhance the user's intention in buying branded products.
Other Latest Articles
- Prevalence of Malaria Parasites Amongst Pregnant Women in Calabar Cross River State Nigeria
- Solar Energy and the Feasibility of Using it in Governmental Institutions (Study Case of the Department of Lands and Survey in The Hashemite Kingdom Jordan)
- The Role of Mobile Phones in Reducing the University of Jordan's Students Reliance on Printed Press
- Strategies of Reduce Customer’s No-show Probability at Restaurants
- Analysis of Differences in Core Competencies According to Major, Grade and Gender of Korean University Students
Last modified: 2019-02-20 00:04:24