Factors Affecting Consumer Attitudes Toward Chain Super Store Brands in Bangladesh

The current study analyzes the impact of various communicational avenues (Controlled communication, uncontrolled communication) and brand name over brand attitude in the context of Retail Industry in Bangladesh. The nature of the study will be co relational, and the researcher will conduct questionnaire survey for further analyses to examine the relationships among research variables. The researcher will use statistical techniques such as mean, correlation, regression, and standard deviation in this study. The results of the correlation analyses will provide full support to all the research hypotheses; however regression analyses will provide partial support to the research hypotheses.