Travel Agency Staff: The Need for Professional Training in the Information Technologies Context of Use

Tourism service providers cannot satisfy all the demands they receive with their own resources. Sustainability comes from being part of a structure. Thus, networks with a certain degree of specialization are created and operated, in which the structural factor is intertwined with the technological one. Yet, in tourism industry, a large part of the employees joins the labour force without formal vocational training, acquiring knowledge and skills while working. More specifically, to be effective the staff of a travel agency need to use specialized working tools. Identifying a local research gap in the form of the mismatch between the capacity of specialized training in the context of the new technologies and the contemporary context of communication, this paper addresses the impact of the use of tools developed through modern information technologies and the way these new tools are ready to provide support for learning. The employee in tourism should not be formed to compete with the specialized integrated system, but to exploit it and come with added value in the provision of services.