Economics Entrepreneurship of the Female Business Operators in the East Coast Region: The Profiles Analyses

The main purpose of this study is to explore the profiles of the female business operators in the East Coast region, Malaysia. Specific attention is given to the Demographic and the Business profiles. 280 respondents from three selected districts namely; Besut, Kuala Terengganu and Pasir Mas had participated in this study. The instrument used for data collection is questionnaire set, and data are analyzed by using descriptive statistics method. The results summary of the Demographic analysis reported that; on average the respondents are within 31-50 years of age, are married, achieving at least a PMR level of education, and having an average of five or less number of children. The results from the Business Profile analysis reported that; by characteristics, majority (70.36 %) of the business are self-owned, fashion & textile and Restaurants & Food Stalls are most popular types of businesses; Parental business background and Inheritance factors appear to have positive association in Kuala Terengganu and Besut; and majority (90.71%) proclaimed to have experienced expansion and are operating at supernormal profit. As a conclusion, to self-own the business and the consistent good performance are considered as the two main contributing factors which keep these female business operators “IN” the market system.