Change Space for Green Production in Vietnam: The Case of Brick Production

Green production of bricks need to be promoted to reduce greenhouse emission gas. Nevertheless, best practices of green brick production are being slowly adopted by local brick producers. The paper discusses the emerging adaptive leadership theories for environmental sustainability. A qualitative study employing tools of change space analysis and stakeholder analysis revealed localized barriers to green production. Overall, it is hard to change traditional production processes in all firms. But there is increasing demand for this change from environmental and social consumers and governments are committed to this cause. A strategy for institutional collaboration with identified priority partners has been drawn up to integrate best practices with local knowledge and initiatives for sustainable production.