Research Framework for the Impact of Innovative Mindset, Innovative Behaviour, and Innovation Performance on Competitive Advantage: An Application for Halal Smes Owner-Manager

The purpose of this paper is to provide a more realistic competitive advantage concept in order to investigate the impact of an innovative mindset, behaviour and performance on Halal SME's competitive advantage in the context of a challenging worldwide Halal's market. This study uses an constant methodology by outlining, analysing, arranging, and focusing the current state of the literature and proposes a research framework which assist in overcoming the restraints encountered in previous empirical research. The use of an innovative mindset and behaviour enables the researchers to provide a great explanation of a innovative performance and its relationship to competitive advantage. This study seeks to contribute to the practice of competitiveness of Halal SMEs area of research. Specifically, this study emphasises that Halal SMEs owner-managers should have innovative mindsets that can stimulate innovative behaviour and which can be translated into innovation performance and subsequently competitive advantage.