Affecting Factors to Intentions to Adoption of E-Commerce Technologies in SMEs of Pakistan

Purpose: This study confirms the main determinants that affect the intention to the adoption of e-commerce and provides a procedure to analyze and implement practices and indicates the necessary measures. This study integrates the technical composition and determinism of organizational and environmental constructively to build a practical framework for understanding the adoption of e-commerce in SMEs of Pakistan. Methodology: This study is a explanatory research, the quantitative approach is employed, data is collected through an adopted questioner, responses of 160 SMEs are selected for analysis through PLS3. Finding: The results indicate that technological, organizational and environmental factors have a direct impact on the intention to the adoption of e-commerce on SMEs of Pakistan. The results also show that there is a trend to imitate the Pakistani SMEs who are successfully taken to avoid the risks of e-commerce technologies. Limitations: This study is limited to the context of Pakistan. Implications: The globalization of the markets, the relationship of national economies and the adoption of e commerce with the increasing interdependence of national economies are a bit complex to be known about the key factors, but this is considered as a difficult phenomenon to understand e-commerce.