The Social Accountability Conceptual Model for Humanitarian Relief NGOs

Interestingly, for the year 2016, there are 10,532 registered not-for-profit agencies with Register of Society (ROS). Malaysian humanitarian relief Non-Governmental Organisations (NGOs) has risen to another platform to be world-recognised agencies. The humanitarian NGOs receive millions ringgit donations from the financial donors for distribution to the refugee and vulnerable community. With huge amount of money received and trust given by the public, the NGOs have to account for their actions to the upward-downward parties. The research investigate the social engagement undertaken by the NGOs in distributing the public donations to the. Thus, the aims of the research are to explain the social actions undertaken by the humanitarian relief mission NGO to discharge the social accountability to the community, to analyse the performance measurement indicator in deliberating the community's engagement within the humanitarian relief mission and to conceptualise social accountability model for the humanitarian relief mission. The grounded theory is employed in explaining the human agency's actions through social constructionist position within the humanitarian relief NGOs, through a series of in-depth interviews, memos, documentary reviews and observations. This methodological foundation considers how social phenomena or objects of consciousness develop in social contexts by understanding of human's actions. The paper reveals the underpinning social engagement and values articulated by the humanitarian relief agencies and in-depth understand of social accountability for humanitarian relief mission, particularly the aid deployment in the Islamic region. The paper is essential in decision making related to national social policy that relates to National Key Results Areas (NKRAs) in prioritising needs of the people. Additionally, it will develop a social accountability model for the government in supporting the NGOs action; monitoring the cash flow from the donors, NGOs and beneficiaries; and supporting the resolution made by Islamic Countries and Organisation for Islamic Cooperation (OIC).