Predicting the Relationship between Values, Attitude and Intention to Quit: An Empirical Examination of Indonesian Micro Entrepreneurs

Resilience is one important topic in entrepreneurship. This is because entrepreneurship is not a flat line and requires adaptation, persistency, and resilience in order to sustain and increase its business. Personal values are one key component in leading people to behave include people behaviour in adapting, changing, surviving, or other things in their lives. The value-attitude-behaviour hierarchy explains the relationship of personal values and people behaviour is mediated by people's attitude. Thus, the aim of this research is to examine the relationship between instrumental and terminal values, as well as attitudes and intentions to quit becoming entrepreneurs. The number of samples in this study involves 462 micro entrepreneurs of Indonesia collected through purposive sampling. Data are then analysed by using structural equation modelling. The analysis results show that the terminal values have a significant relationship with the attitude of becoming an entrepreneur. However, the results also show that instrumental values have no significant relationship with attitudes. Furthermore, the results show that attitudes have no significant relationship with the entrepreneurial intention to quit.