About Economic Agent Reputation Value and Role in Modern Conditions of Management (Regional Aspect)

The established system transformations in the mechanisms and the principles of economic development, based mainly on the dominant role of human capital, the rapidly increasing importance of intangible production factors, etc., form a new layer of opportunities for an effective use of potential, social and economic growth of territories. These capabilities should include the reputation of economic entities, regardless of their territorial, economic, social, institutional scale, etc. This article outlines the main arguments and the grounds that actualize the role and the importance of reputational economy in the current economic conditions. The study was implemented with the emphasis on the territorial aspect, which is reflected in the authors' attempt to reveal the categories under study through the prism of regional analysis. Within a comprehensive review of various approaches to the category of "reputational economy", they made an attempt to interpret the concept in the author's way, largely based on institutional analysis tools and approaches. Meanwhile, it should be noted that the study touches upon only a small part of reputational economy problematics study. Let's note a number of fundamental and applied issues that need to be solved and require additional research, since most of them are not affected in the scientific space either partially or completely at the current time.