EFFECTIVE PORTFOLIO MANAGEMENT TO RAISE FUNDS IN MANAGEMENT OF BUSINESS

Despite an uncertain business environment, organizations today remain under pressure to innovate and grow by successfully executing their business strategies. At the same time, they are expected to maintain existing operational efficiencies and costs ? a daunting challenge in the wake of an economic downturn that forced businesses to eliminate project managers and other resources. As businesses gear up for growth, many find they are hobbled by inadequate portfolio management (PM) practices and resources.Some businesses, for instance, invest significant capital spending on programs and portfolios that do not directly align with strategic corporate objectives. Others struggle to balance risk with the opportunities required to achieve these objectives. Many are unable to accurately assess their portfolio?s performance, yet they must continuously justify funding requests for both new and existing projects. This paper focuses on how a business enterprise can raise funds by effectively and efficiently managing the portfolio where they have invested.