A Study on Customer Satisfaction of Life Insurance Corporation (LIC) in Nagapattinam

Life Insurance Corporation of India (LIC) is a monolithic company from last few decades. After the successful implementation of economic reforms in Life insurance sector in India, LIC of India has made several positive efforts to triumph over the hearts of the people. To achieve this LIC of India has adopted a number of new trends in marketing strategies for introducing innovative technologies. The present study is an attempt to delive deep into the recent trends followed by LIC of India in order to make their endeavors and services available to each and every forthcoming customer in the life insurance market. The research paper is a comprehensive study to know whether the implemented strategies have truly helped LIC of India in the changing trends of the society and it also explores how these recent trends have helped LIC of India as a whole, to manage the existing leading position in the Life insurance market.