Effect of Empathy Factor on Investor Satisfaction over the Services Rendered by the Assets Management Companies in Tiruchirappali District

Financial services are often divided between the “sell side” players (brokers, dealers, investment banks…) and the “buy side” players, i.e. investors acting either directly for their own account or through asset managers. Asset managers invest on behalf of a range of investors. The asset management industry offers a large range of investment funds with very different objectives, this study investigates the impact of three Empathy factor on investors satisfaction on the services provided by the Assets management companies in Tiruchirappalli District. The research paper find that, Moreover win the confidence of investors and provide clear information about various investment option make AMC top of their services among the different type investors for long run.