A Study on Consumer Preference Towards the Hindu Newspaper in Tiruchirappalli Corporation

According to “Fulton J. Sheen” The proud man counts his newspaper clippings, the humble man his blessings. The newspaper is defined as “Any printed periodical work, containing public news or comments on public events” Press and Registration Book Act 1987. (Ahuja B.N) Media in India, experience newspaper media, are undergoing significant changes in the current liberalized environment. A forceful and prosperous press is the guarantor of popular rights. To most people “The press” means the daily newspaper, but although re-eminent in influence daily newspapers is only a small part of the press & is usually applied to the publications devoted mainly for recording current events and the term “periodicals” to magazines, “reviews” to journals. (James F.Engel). In reality the press is a private industry and a public service. No other force in public life operates so persistently and extensively in its range of appeal. The scope of this subject of appeal and matter as so does the press. Newspapers have a unique dimension of social responsibility, which means the newspaper industry is different from every other industry. But business success is vital to this industry as to any other. According to the recorded facts the first newspaper of the world was published in China around 1000 years ago. It meant “News of the Capital”. The second newspaper of the world was the “Acto Divra” which meant, “Daily happening” in Greek. There are the oldest two newspapers in the pre-recorded history. ( Kamath M.V, Kumar K.J). In this paper the researchers wish to study Consumer Preference Towards The Hindu Newspaper In Tiruchirappalli Corporation.