Consumer’s Perception Towards Online Shopping

Recent days online shopping is playing an important role in a consumer's life. The increasing of the internet usage in present scenario, it will help to transfer or marketing the goods and services through the internet. The online shopping is helps to purchase the goods and service without leaving their home places that is the greatest interest of every consumer to make online shopping. The study deals with the youth generation especially the internet users are showing more interest in online shopping and their perception to be extent. Descriptive research method is used to describe the characteristics of a group of target population therefore the study follows the descriptive research method. Further the sample was collected with adapting Non-Probability under convenience sampling technique. The sources of data are primary as well as secondary. Primary data was collected through a self administered questionnaire from online shoppers in and around Dharampuri District it consists of both open ended and close ended. The study was undertaken with a sample of 150 respondents. The statistical tools such as percentage analysis, percentage analysis and chi square test used for the study. There is no significant association between educational qualification and consumer perception towards online shopping.