“Los Mirreyes de Outlet”: A Critical Discourse Analysis on a Broadcast Portraying the Postmodern Lifestyle of Mexican Middle Class

Through the rise of social media and mass communication social phenomena acquires major popularity levels. In Mexico, “el mirreynato” is a trendy phenomenon that has increased its status through social media. The popularity is such that a Latin-American network broadcasted a report on this matter. The report's transparent intention was to present “mirreyes de outlet” and describe their activities. This critical discourse analysis aimed at uncovering the opaque intention, behind this report. Through the use of systemic functional linguistics, it was found that the discourse used in this report had a different intention than the transparent purpose mentioned by the network.