Philip Morris tobacco company pr and marketing: analysis of achievements and reputational costs

The article talks about the launch and success of Philip MorrisTobacco Company, which is one of the largest companies manufacturing and distributing tobacco products around the world. Philip Morris was able to grow from a small shop into a giant corporation due to a powerful marketing campaign carried out in right timeamong other things. Despite big success in the industry the company has been criticized and been sued more than once which damaged its reputation. The article describes the actions taken by the company's management aimed at maintaining the company's image and attracting new customers.