THE IMPACT OF DEMOGRAPHY ON PSYCHOLOGICAL CAPITAL: AN EMPIRICAL STUDY IN THE RETAIL SECTOR

In the current context of the Organization, which is characterized by high competition, a stimulating and constantly evolving environment, all organizations now focus more on developing and maintaining human capital rather than focusing more on financial capital and physics capital. Psychological capital is a central concept of positive psychology consisting of psychological resources of Self-Efficacy, Hope, Optimism and Resilience. Psychological capital leads to developing the positive behavior and attitude of an individual in the organization. The main objective of the study was to examine which factor of psychological capital influences employees in the retail sector and, secondly, study the correlation between the demographic profile of the respondents and the psychological capital. Around 100 employees were selected in the retail sector and a random sample was used to select the sample size of the population. SPSS 23.00 was used to analyze the data. The result of the study reveals that there is positive significant relationships between work experience, age group, education on psychological capital and designation have no significant relationship with psychological capital.