Effectiveness of WhatsApp Messages Regarding Improved Agricultural Production Technology Disseminated by KVK, Dewas(M.P.)

New agricultural technologies are generated by research institutes, universities, private companies, and by the farmers themselves. The role of research and advisory services is to give highly accurate, specific and unbiased technical and management information and advice in direct response to the needs of their clients. Due to poor linkages between research and advisory services, the adoption of new agricultural technologies by farmers is often very slow and research is not focusing on the actual needs of farmers. As social networking (Whatsapp) continue to grow and attract more users, it is important to research the possible and perceived opportunities, benefits, and risks of using this technology. So keeping this in mind proposed the ongoing study with 120 farmers (whatsapp beneficiaries) of Dewas district. It is revealed from the study that the higher number of the whatsapp beneficiaries found sometime effective regarding overall whatsapp messages followed by never effective and always effective of overall whatsapp message in agricultural development.