INNOVATIVE ACTIVITY IN THE CONDITIONS OF CRISIS AND ITS IMPACT ON THE COMPETITIVENESS OF DOMESTIC ENTERPRISES

The subject of research is a set of theoretical, methodological and practical formation aspects of the enterprises innovative activity in the conditions of crisis of the national economy. The purpose of the article is to justify the formation features of enterprises innovative activity in the conditions of crisis of the national economy and its impact on the competitiveness of domestic enterprises. Research methods. The research is based on the application of the dialectical cognition method to study the patterns development of concepts of enterprise's innovative activity (abstract-logical method, method of typology and classifications, the method of analogies). In addition, the following research methods were used: theoretical generalization and comparison; system analysis; synthesis; information modeling; specification; supervision. The article examines the essence of innovative activity of the enterprise. The author noted that innovation activity is a process that begins with an idea, which is transformed into intellectual property rights and completed by implementation this idea in its own production and/or commercialization with after-sales support, if it's necessary. The algorithm of acceptance process organization and innovative solutions implementation at the enterprise, which will promote increase of their competitiveness, is constructed. It is substantiated that innovative activity can include as well as all stages of the innovation process and be part of it, each part can be finalized by commercialization of its result over which intellectual property rights extends, the necessity and expediency of commercialization is determined depending on the capabilities of the enterprise and market requirements. It is confirmed that the economic crisis can be both a source of threats and a source of new opportunities in the Ukraine's economy development. The crisis also allows to take the chance of conducting an effective global policy to improve the stability of the financial system and stimulate economic growth. In order to intensify innovative activity in the scope of domestic entrepreneurship, it is substantiated the necessity of developing a new innovation policy, which is a set of principles and measures that ensure the creation of a favorable innovation climate in Ukraine which is necessary for successful investment in the Ukrainian economy in a crisis. The implementation of such policy will also advance the increase of domestic enterprises competitiveness.