Market Research for A Block's Company with Addition of PET Spraying

The constant growth of the population has caused the massive use of elaborated products based on (PET) polyethylene terephthalate, generating considerable problems for the country, between soil pollution. PET containers arrived in Mexico in the middle of the 1980s had a great acceptance among consumers. Nowadays, our country is the main consumerof bottled beverages. It is estimated that in Mexico consumed around 800 thousand tons of PET per year, with an annualgrowth of 13% (Secretariat of the Environment and Natural Resources, 2006). PET is new material, seeking to integrate into the industry of the construction, for this a market study was developed with the objectives of establishing a panorama of the environment established to introduce the block. The research model employee was quantitative descriptive. The collection of the information was done through the survey, having as a population object of study the municipality of Chetumal, Quintana Roo corresponding to 79,081 economically active people, with a sample of 381 observations. The consumption of block for construction is in quantities between 100 and 1000 by purchase. Substitute materials are bricks and wood. The potential block demand is 37,869 pieces.