CAREER SPECIALIST ACTIVITY IMPORTANCE IN THE CONSTANTLY CHANGING ACTIVITY WORLD CONTEXT

In European Union rational and purposeful human recourse use and their high professional preparation is regarded as a priority target of education and labour market policy. Professional guidance, career education and career planning services are important for education system and labour market and their close interrelationship. Career management as a lifelong lasting process in our contemporary society becomes very urgent due to many reasons. First, labour market demand change is becoming more rapid. People more often have to change the type of activity and organisation. Second, at this moment labour market needs new quality workers, not only able to acquire a certain level professional education, but also to adequately react to organisational, regional, national, global, social and economic environment dynamics, able to establish and implement strategies how to choose, master, coordinate work and other social roles with personal life values and ambitions. New requirements appear for human activity, a new career conception. Therefore, it is necessary to systematically provide career services to people, seeking to help them plan career and be successful professionals. Professional consultation service importance reflects in various European Commission and Lithuanian documents. In many documents it is emphasised that professional consultation services is the most important teaching and occupation policy element. Professional consultation has to play a crucial role encouraging learning availability, mobility, to raise learners' motivation, to increase occupation and to decrease unemployment.