Study of Supply and Demand Factors on Local Market of Industrial Housing Construction in Process of Forming a Strategy of Balanced Development of Economy in Siberian Regions

The topic of the local markets research in the construction industry becomes especially relevant when the construction industry is a growth driver of the regional economy. The available production capacities of the Siberian construction industry are not fully loaded and their structure is not consistent with a balanced housing reproduction. In order to increase the effectiveness of the conjugated local markets interaction, the article identifies the factors that influence the demand and supply, systematizes them and offers a system of indicators for assessing the potential of the construction industry and the criteria for optimizing the parameters for development of local markets. Based on approbation of the developed methodology for assessing the local market of the industrial housing construction in the region for management purposes, the model of a balanced development strategy for local markets of Siberian Regions is proposed, which allows to select the priority localized zones for the integrated development of territories, depending on the degree of potential development. The article proves the applicability of the developed and tested methodology for studying the local markets in the process of managing balanced social and economic development of the Siberian regions.