Creative Self-Efficacy, Innovative Work Behaviour and Job Performance Among Selected Manufacturing Employees

Organizations worldwide strive to achieve superior organizational performance through innovativeness. Consequently, job performance and innovative work behaviour are the pillars of organizational performance. Although the empirical evidence on the effect of creative self-efficacy (SCE) on innovative work behaviour (IWB) and job performance (JP) is consistent, there is lack of study on the direct relationship between IWB and JP. Therefore, this study explores the effect of creative self-efficacy (CSE) on innovative work behaviour (IWB) and job performance (JP) and the relationship between IWB and JP. This study used multilevel data where CSE and IWB were self-assessed by 186 employees while their respective JPs were assessed by their immediate superiors. Partial Least Square SEM was used to assess the measurement models and the path analysis. CSE is found to be a significant predictor of both IWB and JP while there is no significant relationship between IWB and JP. This finding has significant managerial implication in the context of human resource management. Integrated HR strategies are required to ensure that both JP and IWB could work in tandem by improving employees' creative self-efficacy.