Behavioural Components of Online Shopping Among Consumers of Malaysia

The aim of this paper is to contribute to the literature of why people are becoming fond of online shopping nowadays. Surprisingly, online shopping has become much easier since some brands have started to display their designs on phone applications or website which makes the work easier and saves time of consumers. People nowadays like to spend their free time by surfing the internet no matter anywhere and anytime. For many respondents, the online shopping has almost become an addiction. The purpose of this study is to explore the extent to which the online shopping is preferred by the consumers and the factors which motivate them to engage in online shopping. In this empirical research, it has specifically put an emphasis to identify the factors which influence the consumers to do online shopping. The purpose of this research also is to investigate the factors that influence the consumers to become addicted with online shopping. The study also unveils importance of time saving, ease of use and accessibility as factors influencing consumers to become addicted with online shopping. Therefore, today it is true that consumers have become addicted with shopping through websites due to ease of availing it.