A STUDY ON PUNE CITY AS DEVELOPING AND GROWING TOURISM FRIENDLY DESTINATION IN INDIA

Tourism friendly destination is a recent term coined to growing tourism destinations all over the world. It is particularly related to satisfy the needs and demands of domestic as well as international tourists at the destination. In the city tourism, recent practices have shownthat tourism providers have given emphasis to the general provision of physical and infrastructural facilities compared to the facilitiesand services that meet and satisfies the tourists' needs. Pune being a developing smart city with a lot many new ventures and projects coming to pune. The public and private players into tourism have realized the importance of the city as a tourism destination. The huge amount is poured by the Local Corporation and government to develop metro rail and other connectivity with in the city. Therefore, this research paper is an attempt to figure out pune as the most tourist friendly destination for domestic tourists and international tourist globally. This study contributes to the tourism providers and planners in developing pune city tourism towards most tourism friendlydestination. Thus, this paper aims to develop a preliminary concept of tourism friendly destination from tourist's perspective in city tourism.Certainly Pune has all the elements to be the best tourism destination in the world.