EMPLOYEES’ PERCEPTION TOWARDS THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES AND THE SUSTAINABILITY PRACTICES OF ITC LIMITED – AN EMPIRICAL ANALYSIS

The current research paper is emphasized to determine the impact of various Corporate Social Responsibility initiatives of ITC limited over the sustainability of the employees. The employee's perceptions of the company's CSR practices have been tested. To attain the research objectives of the study, the data has been collected from 120 employees of the firm and analyzed. The researcher used percentile analysis and t-test to analyze the data.