Tourism and Culture: Pioneers of Development Local Rural Resort, Hodka Village (Bhuj)

Village or rural tourism showcases the rural culture and brings economic benefits to the communities, received a major thrust under India's 10th Five Year Plan and was accorded priority. Primary focus is given on the infrastructural and economic growth of Kutch Region in Gujarat, India that grew as a result of boom in tourism sector under Endogenous Tourism Project (ETP), a joint venture between Ministry of Tourism, Government of India (MoT, GoI) and the United Nations Development Program (UNDP).In this paper, Local Rural Resort, situated in Hodka Village in the state of Gujarat, is mentioned as a case study to examine the relationship between tourism service quality and destination loyalty. Various parameters such as planning & construction of the resort and its management are discussed. Citation: Pragya Verma, Shivani Bhardwaj, Bhagyashree Sisode, Dr. Krupesh A. Chauhan. "Tourism and Culture: Pioneers of Development Local Rural Resort, Hodka Village (Bhuj)." Global Research and Development Journal For Engineering [ERICE - 2019], Dr. S & S.S. Ghandhy Government Engineering College GTU, (February 2019) : pp. 99 - 104.