EFFECTS OF SOCIAL MEDIA ON BARDING ASPECTS OF COSMETIC PRODUCTS IN THE CONTEXT OF INDIAN COSMETIC INDUSTRY

The technology grew faster than ever in last 10 years. Palmtop which were considered as costly and limited use instrument in 2005 become handy devices. Now a day‟s palmtops are commonly sold with the name of touch screen android phones. Not only the hardware but the software has gone through major revolutions. Presently internet services in India as well as in whole world are cheaper than ever. The cheaper internet services helped the developers to build different applications and communication software. This concept gave birth to a word „Social Media‟. Social media is a cheaper method to communicate with the people. Companies, who were facing high cost of production because of paid marketing and advertisement for brand building, observed this social media concept. They find it suitable for their purpose. Social media has made revolutionary changes in marketing campaigns. The impact of social media on different dimensions of any product is very high. The present research is an effort to study the impact of social media on the branding of cosmetic products.