Decision Making in the Management of Vineyards Cultivation Systems

The objective of this research was to identify the variables that interfere in the winemaker's decision-making during the management of the wine growing system. To characterize the winemaker's decision-making in the management of the vineyard cultivation system, the procedures were: analysis of the selection criteria of the managers before the conventional and biodynamic systems of vinifera cultivation, considering the questions of opportunity costs of production as criterion evaluation of alternatives. It is an exploratory and descriptive study which contains both qualitative and quantitative analysis, from an intentional sample, for convenience and non-probabilistic. It has been discovered that vineyard management is a complex task, which requires information, technical follow-up, and farmers who are willing to realize that production alternatives go beyond the boundaries of the property's gateway. Finally, it was evidenced that management requires the commitment of all the factors, which are part of the productive chain, so the whole production system can remain competitive and attentive to the different opportunities that using the soil can provide.