MODELING TRANSPORTATION PREFERENCES OF UNIVERSITY STUDENTS OF KARACHI USING PROMINENT FACTORS: A BINARY RESPONSE MODEL COMPARISON APPROACH

This study examines the perceptions of students regarding the factors affecting their choice of the public or private transportation mode to come to their educational institutes. The data was collected through filling the questionnaires from 169 undergraduate and graduate students. Binary logit, probit and complementary-log-log model are used for the modeling of transportation mode variable through four explanatory variables namely gender, conservatives, distance and concerns. Binary logit model is found to be better than others. Gender and concern variable are found more influencing on the transportation medium than distance and conservative variables. The results in favor of high probability of private transport mode are alarming with respect to environmental concerns, maintenance of law and order as well as some ethical and moral values.