Historical Heritage in The Function of Developing Cultural Tourism

Inhabitants of our planet have been traveling as never before and discovering the farthest removed of cultures, establishing a universal language of understanding and thus preserving material and non-material heritage. Without a doubt, the main reason tourists visit a particular destination should be viewed through the prism of human curiosity for everything that is happening in the field of culture, as well as what has marked the past through preserved cultural and historical heritage. Well-designed and profiled marketing is expected to ensure sustainable development for countries, regions, and cities that attract numerous visitors with their valuable cultural and historical heritage while appreciating the warnings of the World Tourism Organization about the necessity of minimizing the negative impact of visitors on cultural sites. The integration of cultural and historical heritage with a high-quality interpretation ensures the comparative advantage of a tourist destination, on an increasingly demanding tourism market, through recognition and authenticity. Today, heritage is viewed as a significant impetus for economic development which creates the preconditions for meeting the demands of visitors with respect to satisfying their leisure needs, the creation of new job opportunities, and represents a foothold for creating and maintaining the desired identity. The aim of this paper is to highlight the significance of an authentic and unique historical heritage on the basis of which a competitive advantage will be built and maintained while appreciating the dynamic processes of adapting to the demands, behavior, and motives of tourists.