CONSTRUCTING AN INNOVATION ADOPTION CONCEPTUAL LENS/PRELIMINARY FRAME WORK FOR FURTHER TESTING IN UPSTREAM OIL AND GAS

Conceptual Lens helps to focus our study along certain directions for answering the research questions. A Conceptual Lens made from the existing literature helps the researcher to frame relevant questions to be asked to the respondents. In this paper, the researcher describes a method for constructing conceptual lens and employs the same method for constructing an innovation adoption conceptual lens for further testing in upstream oil and gas. The Conceptual lens can be treated as the starting point for qualitative data analysis.