IMPACT OF SOCIAL MEDIA REVIEWS ON CINE ENTHUSIASTS WITH SPECIAL REFERENCE TO BOLLYWOOD MOVIES

Every now and then you come across a social media post either criticizing a movie or praising a movie. Does it really matter what either experts or a commoner has to say about his or her review of a movie? In an age where the digital word spreads faster than the speed of light, does a FB Post , a twitter tweet, a book my show review, or an IMdb review impact the movie going intentions of people. This research paper aims to answer all such questions and throw light on whether social media word decides the box office fate of bollywood movies. Several tests of associations and mean difference were used in this study to see whether there was an association among demographic factors, movie preferences and factors effecting movie choice. Additionally an effort was made to check whether demographic factors have got any effect on the effectiveness of social media reviews. Results of this paper will help filmmakers understand whether positive word of mouth by common public, media firms and film critics should be monitored and considered seriously or should it be left unnoticed.