A STUDY ON CONSUMER PERCEPTION AND SATISFACTION OF WATER PURIFIER IN KUMBAKONAM TOWN

Clean water is a matter of universal importance. Like all; water is not a choice we need it to survive. So it is deeply disturbing to learn that drinking is the main health hazard in India. In India nearly 80% people die due to water related diseases. Both urban and rural areas in India are suffering from scaring of clean water for domestic use. Water purifier is necessary now a day especially if underground water is used for drinking. Cooking with and drinking purified water helps to ensure a family's peace of mind by knowing there is no foreign matter intheir water. The study focus on the perception of respondent's factor that influence them to buy water purifier for their own health. The present study aims at analysing that the respondents face the problems while using the water purifier.